It has been proven that "Over Priced" homes take longer to sell and often sell for less than their maximum possible sale price.  There is a “correct” list price range for a home.

Homeowners have a natural inclination to overprice personal residences for three basic reasons: 

 à Homeowners know first hand all the benefits of their home

 à Homeowners tend to overlook the flaws over time

 à Homeowners have a natural emotional attachment
         (this often clouds good decision making)  

The biggest challenge for most home sellers’ is to begin thinking of their home as a product to be sold in a competitive market.  It is difficult, but making your best effort to be objective when reviewing the Competitive Market Analysis (CMA) and discussing the Broker’s Price Opinion (BPO) is in your best interest.

At COLDWELL BANKER - CAMPBELL REALTORS® our professional experience allows us to correctly price your home to attain the highest price even during a challenging market.

The COLDWELL BANKER - CAMPBELL REALTORS® Marketing Plan uses a combination of Traditional and Internet marketing techniques to create a level of exposure unequalled by our competitors.  We have the rare benefit of a local independent firm with over 50 years experience in Orange County backed by the International presence of COLDWELL BANKER® with over 100 years of time-tested existence. The COLDWELL BANKER® brand is one of the world's premier real estate organizations, with more than 3,600 offices and 111,500 Sales Associates around the world.

Many Traditional real estate marketing techniques are still in use and some remain the most effective methods in the real estate industry for getting a home sold quickly and at the best price.  At COLDWELL BANKER - CAMPBELL REALTORS® we understand which of these Traditional methods are effective and know how to use them for the benefit of our clients:

à Well Designed For Sale Sign
à Creative Color Brochures
à Visible Brochure Box
à Open Houses with well placed directional signs
à Direct Mail to area Tenants
à Direct Mail to the Neighborhood
à Correct entry into the Multiple Listing Service (MLS)
à Electronic Key Safe (restricted access hours available)
à Broker Preview (1st Friday on the market)
à Flyer Delivery to Active REALTORS®
à A Premiere Office Location – over 35,000 cars per day
à A Team Concept – our company works together for you
à Good Networking with outside REALTORS®
à Well Known Positive Reputation in the Community
à Positive Relationship with other Real Estate Firms
à Exceptional Customer Service

The Internet has transformed real estate marketing forever, at COLDWELL BANKER - CAMPBELL REALTORS® we embraced the power of the Internet early on and have continued to invest in the technology as it continuously evolves. Your home will be featured on websites with color photos, proper descriptions, and mapping:

à CampbellRealtors websites
à ColdwellBanker.com
à Realtor.com
à Trulia.com
à HomeSeekers.com
à HomeFinders.com
à Homes.com
à OCregister.com
à LAtimes.com
à Many Partner Websites
à All REALTOR® IDX Websites

COLDWELL BANKER - CAMPBELL REALTORS® is among the Top real estate firms listed in Google, Yahoo, and many other search engines for the following search terms:

à Downtown Huntington Beach Homes
à Huntington SeaCliff Homes
à Edwards Hill Homes
à Huntington Harbour Homes

We also come up near the Top for many other nearby coastal communities.  As a result, our websites receive thousands of hits. Our strong web presence allows us to have a virtual open house at your home 24 hours per day, 7 days per week.

Color Photos, Virtual Tours, and the latest today Videos. At COLDWELL BANKER - CAMPBELL REALTORS® we have a professional photographer and graphics designer on staff with top-of-the-line digital equipment to create images that sell.  We guarantee that your home will look its absolute Best for every on-line viewer who sees your home.  We upload the maximum number of color photographs allowed by:

à SoCalMLS - The local/regional REALTOR MLS Service
à REALTOR.com - One of the most used search sites
à ColdwellBanker.com - the most visited national real
         estate brand website with more unique visitors than
         anyone else (Nielson 2009)

Our expanded service contract with REALTOR.COM for Showcase Listings features the ability to add custom text and more photos as well the animated sign to gain Buyer attention. Only about 20% of the listings on REALTOR.COM are enhanced showcase listings.